About

The brands that win are the ones that show up with truth, clarity, and soul.

My mission is to empower local businesses and professionals to communicate with impact, through sincere and high-quality media, rooted in authenticity, strategy, and beauty, just like our Como.

Media that moves people. Strategy that moves business.

Hi, I’m Luca Giordano, founder of VideomakerComo & Impatto Strategico. I help entrepreneurs, professionals, and local businesses turn their message into visual stories that connect, inspire, and convert.

From the quiet beauty of Lake Como to the noise of the online world, I’ve learned that visibility isn’t about shouting louder, it’s about speaking clearly, truthfully, and with heart. That’s why I combine the precision of a strategist with the eye of a videomaker: every project I create is built not just to be seen, but to be felt.

Over the years, I’ve worked with businesses of all kinds, from artisans to corporate teams, helping them communicate who they are, what they stand for, and why they matter. Whether it’s a social media reel, a brand video, or a complete marketing strategy, I focus on one goal: making sure your audience sees the real you.

My story

There was a time I thought talent would be enough.
As young videomaker, driven by passion and instinct, I believed my work would speak for me, that beautiful shots and cinematic edits would open every door. And for a while, they did. I walked into projects with international artists and global brands, carrying my camera like a shield and a promise.

But behind the scenes, I was falling apart.
I didn’t know how to sell my work.
I didn’t know how to speak the language of strategy, of value, of business.
I was a creator without a compass, floating in a sea ok expectations.

Then came the silence.

A production studio “DANOVA” that didn’t grow, and the painful realization that passion alone doesn’t pay the rent.

That’s when everything changed.

I became a student again

Studying marketing and communication from school, consultant and agency.
I learned that creativity without direction is like a river without banks: it spills everywhere, but reaches nowhere.

I chose to reinvent myself: not by erasing the artist I was,
but by becoming the strategist I needed.

Today, I don’t just make videos.
I design visual strategies that help people and businesses tell the truth of who they are.


I don’t work for clients — I partner with them.
Because I know what it feels like to be invisible, to feel unheard, to be brilliant and broke.
And I’ve made it my mission to help others rise above that fog.

Your Brand Deserves to Stand Out

Let’s find a solution to fit your goal

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Stories

Selected articles about communication and marketing